On Tuesday 18th and Wednesday 19th April, Hopeline Institute hosted a digital marketing workshop for SMEs aimed at equipping small business owners with the skills necessary to succeed in today’s digital landscape. Mobile Web Ghana attended the workshop as a participant, to gain valuable insights and share expertise in digital marketing.
The workshop ran from 10:00 am to 2:00 pm and featured a mix of in-person and online attendees, making it a hybrid session. The workshop covered a range of topics, from basic marketing concepts to advanced digital strategies. The facilitator, an experienced digital marketer, shared valuable insights on how to reach and engage with customers online, build a strong brand, and drive sales.
As a participant, Mobile Web Ghana gained valuable insights into the importance of having a well-defined digital marketing strategy. Small businesses must be intentional about their online presence and take the time to understand their target audience, competition, and market trends. By leveraging social media, email marketing, and search engine optimization (SEO), small businesses can effectively connect with customers and build brand awareness.